The Senior Leaders I Imagine When Writing For Executive Audiences
Imaginary profiles of those I write for when I’m writing for executive audiences
Samantha, or Sam For Short
Sam is a highly experienced organizational executive. She has experience in both for-profit and not-for-profit sectors. Early in her care she worked as a consultant for large “big name” consulting firms. Importantly, Samantha knows well many of the latest trends in data science, machine learning, artificial intelligence, and advanced analytics. She is not a data zealot. Instead she maintains a healthy dose of skepticism regarding the value of data and understands that “data for the sake of data” can be an organizational and leadership mistake. Samantha is constantly impressed by her work of her teams. She wants to learn more about how they do it. And, she wants her organization to learn more about what her data teams do. Related, she wants her teams and her organizations to speak and communicate often, with a critical mind, about how to build, grow, expand, and enhance the organizations use of its data. She often presents work from her teams to other executives or the board of directors. Another important aspect of her work is that she has a role in approving new software and technology-related acquisitions. Samantha is careful when…
